CHASER

A Task Management App on Slack

Overview:

My involvement in the Chaser project, a task management app designed for Slack, was a dynamic learning experience during my academic journey. This project involved a multi-faceted approach to enhance the app's functionality and user experience.

User Research

To align Chaser with its target audience, I played a pivotal role in persona creation. These detailed user personas were instrumental in understanding the diverse needs and preferences of potential users, ensuring that Chaser caters effectively to their requirements.

Current - State Analysis

We conducted an in-depth analysis of Chaser's current state, evaluating its strengths and areas needing improvement. The resulting recommendations served as a roadmap for updates and enhancements to elevate the app's performance and user satisfaction.

Competitor Analysis

A comprehensive competitor analysis unveiled insights into the task management landscape. Identifying opportunities and gaps in the market enabled us to position Chaser strategically and offer unique value.

User Journey Mapping

Mapping the user journey was essential in optimizing the user experience. We meticulously charted the path users would take through the app, identifying pain points and opportunities for streamlining interactions.

Impact:

The Chaser project demonstrated my ability to apply theoretical knowledge to real-world scenarios. It showcased my proficiency in user-centric design, market analysis, and strategic planning, all contributing to the project's success.

Conclusion:

Working on the Chaser Project was an enriching experience, allowing me to apply academic insights to a practical context. The project emphasized the significance of user-centric design and strategic analysis in enhancing app performance and user satisfaction.