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User Research

INTRAVERSE

Image by Alvaro Reyes

Overview:

This project page showcases the creation of detailed user personas as part of the development process for the senior project, "Intraverse." These personas represent the diverse group of potential users who will benefit from the Intraverse app, which is designed to support introverted international students.

 

Project Description:

  • Objective: The primary objective of this project was to create comprehensive user personas that embody the characteristics, needs, and behaviors of the app's target audience. By developing these personas, the project aimed to gain a deep understanding of the diverse user base for Intraverse.

  • Persona Creation: This project involved in-depth research and analysis to develop user personas. Each persona was carefully crafted to represent a distinct segment of potential users, considering factors such as demographics, goals, challenges, and motivations.

  • User-Centered Design: The user personas served as a foundational element in the user-centered design process for Intraverse. They helped inform key decisions related to user interface design, feature prioritization, and content creation, ensuring that the app caters to the specific needs of its diverse user base.

  • Empathy and Understanding: By embodying the perspectives and experiences of potential users, these personas fostered empathy among the project team, allowing them to design and develop Intraverse with a deeper understanding of the target audience's challenges and aspirations.

 

Impact:

The user personas created for the Intraverse project had a profound impact on the app's development. They guided the decision-making process, ensuring that the app's features, content, and user experience align with the diverse needs and preferences of introverted international students.

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Conclusion:

This project page highlights the significance of user personas in designing and developing a user-centric mobile application like Intraverse. The personas created here represent the potential users who will benefit from the app's unique features, fostering a sense of connection and support among introverted international students.

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